"Today I had one of the worst client experiences I've ever had since opening the storefront," bakery owner Kylie Allen began a TikTok video in response. Upon receiving the cake, Freeman vocalized her unhappiness with the visual quality of the sprinkles and icing lettering, according to social media posts from both parties. The order, which includes six layers of cake and serves 18 people, cost just over $80. "People have always been engaged by gossip and conflict," says Gayle Stever, a professor of social and behavioral sciences at Empire State University of New York . "In my mother's day, it was about the neighbors, and it would have been the cake shop down the road. Today, because the boundaries of our social worlds have expanded, we learn about these things from a distance, but the human proclivity to weigh in on something that is essentially none of our business is irresistible for many – not all – people."īut what responsibility do online users have to pause, consider if the punishment fits the crime and perhaps reconsider sending their harsh reactions to a person? What happened with TikTok's #CakeGate?Īshleigh Freeman purchased a rainbow sprinkle cake with rainbow colored layers from West Virginia-based bakery Kylie Kakes Dessert Bar & Cafe.
Those following #CakeGate are enthralled by the drama in part because humans are hardwired to be social and take sides depending on who they most identify with, experts say. Was the cake worth the price? Awful? Just right? The internet had strong feelings, and intense battles in the comments commenced. TikTok users can't get enough of the drama involving a small bakery and a birthday cake a customer – and later a staggering large number of online viewers.
Who knew a sprinkle-covered cake could be so controversial?
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